How to hone in on the words that describe your brand’s:
Use these words to filter everything you do for brand awareness and marketing campaigns.
- Know your ideal client.
(See the Client ID Card for help.)
- Narrow your focus.
- The riches are in the niches.
- Clarity is key.
- Use multiple media, a.k.a. mixed media/repurpose content.
- blog summary
- Segment an place on related, existing content